If 'B' represents consumer behavior,'I' represents interpersonal influences,'P' represents personal influences,and 'E' represents pressures exerted by outside environmental forces,Kurt Lewin's statement,rewritten to apply to consumer behavior,states that:
A)B = f (I,P).
B)P = f (B,P).
C)B = (I,E).
D)P = (I,E).

Question

Quizplus · Accepted Answer

Kurt Lewin's statement states that behavior is a function of the person and the environment. When applied to consumer behavior, this means that consumer behavior is a function of both interpersonal and personal influences. Therefore, the correct choice is A, which states that consumer behavior is a function of interpersonal and personal influences (B = f(I, P)).

If 'B' Represents Consumer Behavior,'I' Represents Interpersonal Influences,'P' Represents Personal