Match each definition to the corresponding term.
-_____ are people or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior.
A)evoked set
B)consumer behavior
C)culture
D)reference group
E)Asch phenomenon
F)opinion leader
G)need
H)motive
I)perception
J)attitude
K)learning
L)subliminal perception
M)high-involvement purchase decision
N)closure
O)cognitive dissonance
P)routinized response behavior
Q)shaping
R)perceptual screens
S)evaluative criteria
T)self-concept

Question

Quizplus · Accepted Answer

The definition describes a reference group, which is a group of people that an individual looks to for guidance in their own behavior.

Answer: F
 The definition describes an opinion leader, which is a person or institution whose opinions are valued and who can influence the attitudes and behaviors of others.

Answer: G
 The definition describes a need, which is a basic requirement for survival or for maintaining a certain standard of living.

Answer: H
 The definition describes a motive, which is an internal state that directs a person toward a particular goal or behavior.

Answer: I
 The definition describes perception, which is the process by which people select, organize, and interpret information from their environment.

Answer: J
 The definition describes attitude, which is a person's evaluation or feeling about a particular object, person, or situation.

Answer: K
 Learning refers to the process by which people acquire new knowledge, skills, or behaviors through experience or education.

Answer: L
 Subliminal perception refers to the process by which people are influenced by stimuli that are below their threshold of conscious awareness.

Answer: M
 High-involvement purchase decisions are those that are important to the buyer and for which they spend a lot of time and effort gathering information and evaluating alternatives.

Answer: O
 Cognitive dissonance refers to the discomfort or mental stress that people experience when their beliefs or behaviors are inconsistent with one another.

Answer: P
 Routinized response behavior is a type of buying behavior in which consumers generally know what they want and simply go through the motions of purchasing it.

Answer: R
 Perceptual screens are filters that people use to process and interpret sensory information from their environment.

Answer: S
 Evaluative criteria are the standards that people use to assess the quality or value of a particular product or service.

Answer: T
 Self-concept refers to the beliefs and attitudes that people have about themselves, including their physical, psychological, and social characteristics.

Match Each Definition to the Corresponding Term