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​Your Boss Often Talks About the Importance of Marketing to Subcultures,but

Question 190

Multiple Choice

​Your boss often talks about the importance of marketing to subcultures,but he includes only Hispanic Americans,African Americans,and Asian Americans.You know that a subculture can be defined by characteristics other than nationality or ethnicity.In a memo,you identify some of these characteristics,including:


A) ​age
B) ​rural vs. urban location
C) ​religion
D) ​geographic distribution
E) ​bargain hunters

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