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Which of the Following Is One of the Distinct Characteristics

Question 171

Multiple Choice

Which of the following is one of the distinct characteristics that differentiates buying centers in foreign companies from those in the U.S.companies?


A) In U.S. companies, the participants in the buying centers have more trouble identifying deciders than foreign marketers do.
B) Foreign buying centers often include more participants than those involved in U.S. buying centers.
C) U.S. buying centers have a more streamlined approach to organizational buying than foreign buying centers.
D) Foreign buying centers usually involve separate individuals as gatekeeper and influencer, while U.S. firms usually have the same person performing the roles of influencer and gatekeeper.

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