Chris works for Aon,a large commercial brokerage company who serves as the intermediary between customers who need risk or insurance coverage and firms who provide the coverage - insurance carriers.Since Aon is one of the largest brokerage firms in the world,they utilize ______ segmentation where they divide the business buyers into groups according to their needs.For example,manufacturing firms would have specific requirements for insurance that might be distinct from a public school or university.A municipality such as the city of Chicago would also have a different set of needs that would result in a different mix of insurance coverage.

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Aon uses customer-based segmentation, dividing business buyers into groups based on their specific needs, such as manufacturing firms, public schools, or municipalities.

Chris Works for Aon,a Large Commercial Brokerage Company Who Serves