The head of sales at a publishing firm is seeking better information to make informed marketing decisions.He already gets data about the company's daily flow of business; now he needs tools that will enable him to use the raw numbers in developing models and graphs.He is looking for a _________system.

Question

​The head of sales at a publishing firm is seeking better information to make informed marketing decisions.He already gets data about the company's daily flow of business; now he needs tools that will enable him to use the raw numbers in developing models and graphs.He is looking for a _________system.

Quizplus · Accepted Answer

The head of sales is specifically looking for tools to develop models and graphs using the existing data. This requirement falls under the domain of Marketing Decision Support System (MDSS), which helps in decision-making by processing raw data into models and reports that can aid in making informed decisions. Other options such as Marketing Information System (MIS), VALS, Marketing Intelligence, and Big Data may provide relevant information but do not offer the specific tools required for modeling and graphing.

​The Head of Sales at a Publishing Firm Is Seeking

The Head of Sales at a Publishing Firm Is Seeking