Frito Lay and Taco Bell utilize _________,a cooperative arrangement where Taco Bell utilizes the Doritos name and logo for several menu items under the name "Doritos Loco Tacos" including Nacho Cheese,Cool Ranch and Fiery.
A)cobranding
B)comarketing
C)internal partnership
D)cocreation

Question

Frito Lay and Taco Bell utilize _________,a cooperative arrangement where Taco Bell utilizes the Doritos name and logo for several menu items under the name "Doritos Loco Tacos" including ​Nacho Cheese,Cool Ranch and Fiery.
A)​cobranding
B)​comarketing
C)​internal partnership
D)​cocreation

Quizplus · Accepted Answer

Cobranding is a marketing strategy in which two or more brands collaborate to create a product or service by leveraging their brand equity. Frito Lay and Taco Bell have a cobranding arrangement where Taco Bell uses the Doritos name and logo on their menu items. Comarketing involves two or more companies working together to create a marketing campaign, while internal partnership involves different departments or teams within the same company collaborating on a project. Cocreation involves involving customers or stakeholders in the innovation or creation process.

Frito Lay and Taco Bell Utilize _________,A Cooperative Arrangement Where