Which of the following marketing exchanges is most likely to be transaction-based?
A)Golf club membership
B)Buying property from a real estate agent
C)Medical care for a person with a chronic illness
D)Annual service contract with a lawn and garden company

Question

Quizplus · Accepted Answer

Buying property from a real estate agent is typically a one-time transaction, making it transaction-based, unlike the other options which involve ongoing relationships or services.

Which of the Following Marketing Exchanges Is Most Likely to Be