Which of the following concepts forms the basis of buzz marketing?
A)Elasticity of demand
B)Word-of-mouth
C)Employee empowerment
D)Long-term product viability

Question

Quizplus · Accepted Answer

Buzz marketing relies on word-of-mouth communication and creating excitement or interest around a product or service through personal recommendations and endorsements, rather than traditional advertising.

Which of the Following Concepts Forms the Basis of Buzz