Which of the following is true of relationship marketing?
A)It focuses on short-term, one-time exchanges with limited communications.
B)Its only goal is "sell something-now."
C)It views customers as equal partners in buyer-seller transactions.
D)It involves little or no ongoing relationship between the buyers and sellers.

Question

Quizplus · Accepted Answer

Relationship marketing views customers as equal partners in buyer-seller transactions and focuses on building long-term relationships rather than short-term exchanges. It emphasizes ongoing communication and engagement with customers to establish a loyal customer base. Therefore, option C is the correct answer. Options A, B, and D are incorrect because they are opposite to the characteristics of relationship marketing.

Which of the Following Is True of Relationship Marketing