A clothing brand allows its customers to interact with each other on their website so that the customers can share their views and opinions about the company's products.The company has also created a Web page on a social networking site where the customers can express their opinions.This type of marketing strategy is an example of _____.
A)internal marketing
B)viral marketing
C)societal marketing
D)distributive marketing

Question

Quizplus · Accepted Answer

This is an example of viral marketing, as the company is promoting their brand by encouraging customers to share their opinions and views on their products, which can then spread through social networks and increase brand awareness and engagement. Internal marketing focuses on employee engagement and motivation, societal marketing focuses on ethical and social responsibility, and distributive marketing focuses on distribution channels and logistics.

A Clothing Brand Allows Its Customers to Interact with Each