A fast food restaurant is offering various meal options at discounted prices to attract new customers.This marketing effort indicates that the company is at the _____ level of relationship marketing.

Question

Quizplus · Accepted Answer

The discounted meal options offered by the fast food restaurant to attract new customers indicate that the company is at the first level of relationship marketing, which is the transactional level. At this level, the focus is on making a sale and attracting new customers through promotions and discounts, rather than building long-term relationships with existing customers.

A Fast Food Restaurant Is Offering Various Meal Options at Discounted