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​You're Convinced That It's Time for Your Kitchen Appliance Store

Question 139

Multiple Choice

​You're convinced that it's time for your kitchen appliance store to invest in a CRM system.Your business partner,however,has some concerns.Decide which,if any,are valid.


A) ​CRM results are not measurable.
B) ​CRM systems are likely to increase the costs of store management.
C) ​CRM will enable you to assess customer satisfaction with your appliances, but not to reduce customer response time if those appliances malfunction.
D) ​CRM decentralizes data on buyers of particular appliance brands.
E) ​None of the concerns is valid.

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