You just bought a car dealership that has been in business for many years.The former owner trained his team in transaction-based marketing.But you believe in a relationship marketing approach,so you plan to retrain the salespeople to focus primarily on:

Question

​You just bought a car dealership that has been in business for many years.The former owner trained his team in transaction-based marketing.But you believe in a relationship marketing approach,so you plan to retrain the salespeople to focus primarily on:

Quizplus · Accepted Answer

Prioritizing customer service is key in relationship marketing approach. It focuses on building long-term relationships with customers through personalized experiences, communication and exceeding their expectations. This approach leads to repeat business, customer loyalty and referrals. It is a more effective and sustainable strategy compared to transaction-based marketing that solely focuses on short-term gains.

​You Just Bought a Car Dealership That Has Been in Business

You Just Bought a Car Dealership That Has Been in Business