Cannondale Bicycles has a customers' group called "The Chain Gang." Members receive emails listing cycling-related tips,as well as access to a special website dedicated to cycling.In the context of the relationship marketing continuum,this is an example of the _____ level of relationship marketing.
A)first
B)second
C)fifth
D)fourth

Question

Quizplus · Accepted Answer

The second level of relationship marketing involves creating a social bond with customers, such as providing them with valuable information and exclusive access, which is what Cannondale Bicycles is doing with "The Chain Gang."

Cannondale Bicycles Has a Customers' Group Called "The Chain Gang