Best Buy Rewards Program tracks customer sales,and periodically issues coupons to customers based on the values of prior purchases.This marketing effort by Best Buy can be regarded as _____ marketing.
A)affinity
B)database
C)frequency
D)societal

Question

Quizplus · Accepted Answer

Frequency marketing involves rewarding customers for their repeat purchases, which is what Best Buy is doing by issuing coupons based on prior purchases.

Best Buy Rewards Program Tracks Customer Sales,and Periodically Issues Coupons