Which of the following is an example of affinity marketing?
A)University of Iowa branded credit card
B)Hallmark's Gold Crown card
C)Blockbuster Rewards video card
D)United Airlines Mileage Plus program

Question

Quizplus · Accepted Answer

Affinity marketing involves partnering with organizations or groups that have a similar target audience to promote a particular product or service. In this case, the University of Iowa has partnered with a credit card company to offer a branded credit card, targeting University of Iowa alumni and supporters.

Which of the Following Is an Example of Affinity Marketing