_______________ refers to the revenues and intangible benefits a customer brings to the seller over the long-term.
A)Customer loyalty
B)Customer churn
C)Customer lifetime value
D)Customer satisfaction
E)Customer retention

Question

_______________ refers to the revenues and intangible benefits a customer brings to the seller over the long-term.​
A)​Customer loyalty
B)​Customer churn
C)​Customer lifetime value
D)​Customer satisfaction
E)​Customer retention

Quizplus · Accepted Answer

Customer lifetime value refers to the total value a customer brings to a business over the course of their relationship. This includes not only their purchases, but also any referrals, repeat business, and positive word-of-mouth advertising they generate. Understanding customer lifetime value is critical for businesses looking to build long-term relationships with their customers and maximize their profitability over time.

_______________ Refers to the Revenues and Intangible Benefits a Customer