Match each item with the correct statement below.
-A(n)_____ is a marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities.
A)strategic alliance
B)relationship marketing
C)cobranding
D)frequency marketing
E)value chain
F)database marketing
G)exponential smoothing
H)customer relationship management
I)trend analysis
J)internal customers
K)comarketing
L)quick-response merchandising
M)affinity program
N)lifetime value of a customer
O)Delphi technique
P)national account selling
Q)transaction-based marketing
R)customer churn
S)buzz marketing
T)grassroots marketing

Question

Quizplus · Accepted Answer

An affinity program is a marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities.

Answer: H
 Customer relationship management (CRM) is a strategy for managing an organization's relationships and interactions with customers and potential customers.

Answer: C
 Cobranding is the partnership of two or more brands on a single product or service.

Answer: D
 Frequency marketing is a marketing strategy that rewards customers for their repeat business.

Answer: F
 Database marketing involves using customer data to find better and more effective ways to reach target audiences with personalized marketing messages.

Answer: O
 The Delphi technique is a group decision-making process that involves multiple rounds of anonymous surveys to come to a consensus on a topic or issue.

Answer: R
 Customer churn is the rate at which customers leave or stop buying from a company.

Answer: S
 Buzz marketing is a strategy that uses word-of-mouth and social media to generate excitement and interest in a product or service.

Answer: T
 Grassroots marketing is a strategy that targets small communities or groups to create a ripple effect and reach a larger audience.

Answer: J
 Internal customers are individuals or departments within a company that rely on and work with each other to succeed.

Match Each Item with the Correct Statement Below