Match each item with the correct statement below.
-_____ is a cooperative arrangement in which two or more businesses team up to closely link their names on a single product.
A)strategic alliance
B)relationship marketing
C)cobranding
D)frequency marketing
E)value chain
F)database marketing
G)exponential smoothing
H)customer relationship management
I)trend analysis
J)internal customers
K)comarketing
L)quick-response merchandising
M)affinity program
N)lifetime value of a customer
O)Delphi technique
P)national account selling
Q)transaction-based marketing
R)customer churn
S)buzz marketing
T)grassroots marketing

Question

Quizplus · Accepted Answer

Cobranding is a cooperative arrangement in which two or more businesses team up to closely link their names on a single product.

Answer: A 
 Strategic alliance is a cooperative agreement between two or more businesses to work together in pursuing mutual goals.

Answer: K 
 Comarketing is a cooperative marketing strategy in which two or more companies combine their resources to create a joint marketing campaign.

Answer: N 
 Lifetime value of a customer is the total value that a customer brings to a business over the course of their relationship.

Answer: R 
 Customer churn is the rate at which customers stop doing business with a company.

Answer: S 
 Buzz marketing is a marketing strategy that relies on word-of-mouth advertising to generate buzz and interest in a product or service.

Answer: T 
 Grassroots marketing is a marketing strategy that focuses on creating buzz and excitement about a product or service among a small, localized group of individuals.

Match Each Item with the Correct Statement Below