One of the advantages of national account selling is:
A)a decrease in the value of risk adjusted return on capital.
B)a strengthened buyer-seller relationship through collaboration.
C)an increased inventory turnover for the firm.
D)lowered switching costs for a firm's loyal customers.

Question

Quizplus · Accepted Answer

National account selling involves a strategic partnership between the buyer and seller, resulting in a strengthened buyer-seller relationship through collaboration. This partnership can lead to increased customer loyalty and improved customer retention, which ultimately contributes to the firm's profitability. The other options are not advantages of national account selling.

One of the Advantages of National Account Selling Is