For a past few months H&S Products has been involved in intensive price competition with its competitors for one of its products.A shift in consumer preferences is resulting in a decrease in sales.Profits are low and market researchers are concerned that losses will soon occur due to a decrease in the size of the market for the product.This product appears to have reached the _____ stage of the product lifecycle.
A)introductory
B)maturity
C)decline
D)growth

Question

Quizplus · Accepted Answer

The shift in consumer preferences, decrease in sales and intense price competition leading to low profits and potential losses indicates that the product has reached the decline stage of the product lifecycle.

For a Past Few Months H&S Products Has Been Involved