You just finished meeting with your boss,who is very upset about the most recent customer survey results for the firm.A majority of the respondents complained about the limited number of product lines your firm offers. Required:
Which of the following recommendations should you make to your boss?
A)The firm needs to shorten its product life cycle.
B)The firm needs to lengthen its product life cycle.
C)The firm needs to expand the depth of its product mix.
D)The firm needs to expand the width of its product mix.
E)The firm needs to expand the length of its product mix.

Question

You just finished meeting with your boss,who is very upset about the most recent customer survey results for the firm.A majority of the respondents complained about the limited number of product lines your firm offers. Required:
Which of the following recommendations should you make to your boss?​
A)​The firm needs to shorten its product life cycle.
B)​The firm needs to lengthen its product life cycle.
C)​The firm needs to expand the depth of its product mix.
D)​The firm needs to expand the width of its product mix.
E)​The firm needs to expand the length of its product mix.

Quizplus · Accepted Answer

The complaint about limited number of product lines suggests that customers want more variety. To address this, the firm needs to expand the width of its product mix by offering more product lines to meet the demands of its customers. Shortening or lengthening the product life cycle is not directly related to product mix, and expanding the depth or length of the product mix would not necessarily address the issue of limited variety.

You Just Finished Meeting with Your Boss,who Is Very Upset