In which stage of a product's life cycle is the firm focused on establishing and fortifying the product's market position by encouraging brand loyalty?
A)decline stage
B)growth stage
C)rebirth stage
D)maturity stage
E)introduction stage

Question

In which stage of a product's life cycle is the firm focused on establishing and fortifying the product's market position by encouraging brand loyalty?​
A)​decline stage
B)​growth stage
C)​rebirth stage
D)​maturity stage
E)​introduction stage

Quizplus · Accepted Answer

During the growth stage, a firm focuses on establishing and fortifying the product's market position by encouraging brand loyalty as sales increase and competition begins to intensify.

In Which Stage of a Product's Life Cycle Is the Firm