Which of the following statements is true of category management?
A)Category managers are responsible for the profitability of their product groups.
B)Category managers help a retailer's category buyer maximize sales for a particular manufacturer's product rather than the whole category.
C)Category managers are usually assigned to a single brand rather than each retail chains.
D)Category managers are oriented toward mass market advertising, not in-store merchandising.

Question

Quizplus · Accepted Answer

Category managers are responsible for the profitability of their respective product groups, which involves a range of activities from choosing vendors to identifying price points and promotions to optimize sales and profits.

B, C, and D are incorrect statements. Category managers are responsible for the overall success of the category or product group, not just a particular manufacturer's product. They are also typically assigned to manage a specific category or department rather than a single brand, and their primary focus is on in-store merchandising and promotions to drive sales.

Which of the Following Statements Is True of Category Management