Which of the following tasks least describes the role of a brand manager?
A)making the product relevant to its target market
B)protecting the company's trademark and brand
C)ensuring that products are perceived as high in quality
D)offering opportunities to enhance consumer brand loyalty
E)being familiar with the kinds of emotions that push consumers to buy

Question

Which of the following tasks least describes the role of a brand manager?​
A)​making the product relevant to its target market
B)​protecting the company's trademark and brand
C)​ensuring that products are perceived as high in quality
D)​offering opportunities to enhance consumer brand loyalty
E)​being familiar with the kinds of emotions that push consumers to buy

Quizplus · Accepted Answer

Protecting the company's trademark and brand is more of a legal responsibility, typically handled by legal teams, rather than a core task of a brand manager.

Which of the Following Tasks Least Describes the Role of a Brand