On a recent trip to the grocery store,Jackson noticed an in-store tasting event for a new line of yogurt-based dips.The store was providing product sampling and a coupon for .50 off the purchase price.Jackson tried the French Onion flavor and liked it so much he decided to purchase it for an upcoming party at his home.Which characteristic influencing adoption rates does this represent?
A)possibility of trial use
B)complexity
C)relative advantage
D)observability

Question

On a recent trip to the grocery store,Jackson noticed an in-store tasting event for a new line of yogurt-based dips.The store was providing product sampling and a coupon for .50 off the purchase price.Jackson tried the French Onion flavor and liked it so much he decided to purchase it for an upcoming party at his home.Which characteristic influencing adoption rates does this represent?
A)​possibility of trial use
B)​complexity
C)​relative advantage
D)​observability

Quizplus · Accepted Answer

Jackson's experience represents the possibility of trial use, as he was able to sample the product before making a purchasing decision.

On a Recent Trip to the Grocery Store,Jackson Noticed an In-Store