Kennedy enjoys shopping at Costco and likes to purchase the Kirkland brand of strawberry preserves.However,on a recent shopping trip,the store did not have the Kirkland brand but a new organic brand,Clover Patch.Kennedy decided to purchase the new brand and give it a try.Which term best describes Kennedy's level of brand loyalty for the Kirkland brand of strawberry preserves?
A)brand preference
B)brand recognition
C)brand insistence
D)brand persistence

Question

Kennedy enjoys shopping at Costco and likes to purchase the Kirkland brand of strawberry preserves.However,on a recent shopping trip,the store did not have the Kirkland brand but a new organic brand,Clover Patch.Kennedy decided to purchase the new brand and give it a try.Which term best describes Kennedy's level of brand loyalty for the Kirkland brand of strawberry preserves?​
A)​brand preference
B)​brand recognition
C)​brand insistence
D)​brand persistence

Quizplus · Accepted Answer

Kennedy's willingness to try a new brand when the preferred brand is unavailable indicates brand preference, not insistence or persistence.

Kennedy Enjoys Shopping at Costco and Likes to Purchase the Kirkland