Jimmy Buffet is a popular singer,songwriter,entertainer and business owner of Margaritaville Holdings.The company operates restaurants and hotels and also engages in contracted relationships with other companies who use the Margaritaville name on their products.Margaritaville foods are now available in the local grocery store including items such as trail mix and frozen shrimp.Margaritaville is utilizing ________ to expand their exposure in the marketplace.
A)brand licensing
B)market penetration
C)line extensions
D)category extensions

Question

​Jimmy Buffet is a popular singer,songwriter,entertainer and business owner of Margaritaville Holdings.The company operates restaurants and hotels and also engages in contracted relationships with other companies who use the Margaritaville name on their products.Margaritaville foods are now available in the local grocery store including items such as trail mix and frozen shrimp.Margaritaville is utilizing ________ to expand their exposure in the marketplace.
A)​brand licensing
B)​market penetration
C)​line extensions
D)​category extensions

Quizplus · Accepted Answer

Margaritaville is utilizing brand licensing by allowing other companies to use their name on their products, thus expanding their exposure in the marketplace.

​Jimmy Buffet Is a Popular Singer,songwriter,entertainer and Business Owner of Margaritaville

Jimmy Buffet Is a Popular Singer,songwriter,entertainer and Business Owner of Margaritaville