A vertical marketing system (VMS)in which a single owner operates the entire marketing channel is called a(n)_____ marketing system.
A)corporate
B)administered
C)contractual
D)community

Question

Quizplus · Accepted Answer

In a corporate VMS, a single owner controls the entire marketing channel, including production, distribution, and retail. This type of system is typically found in large corporations and allows for efficient coordination and integration of all marketing activities. The other options are not correct, as an administered VMS involves a dominant player coordinating activities but not owning the entire channel; a contractual VMS involves separate firms cooperating through contracts but not having a single owner; and a community VMS involves independent members sharing resources but not being owned by a single entity.

A Vertical Marketing System (VMS)in Which a Single Owner Operates