Which of the following distribution strategies seeks to distribute a product through a limited number of channels?
A)Discriminative distribution
B)Associative distribution
C)Selective distribution
D)Intensive distribution

Question

Quizplus · Accepted Answer

Selective distribution seeks to limit the number of channels through which a product is distributed. This approach is often used for products that require a certain level of exclusivity or specialization, such as luxury goods or high-end technology. It allows the manufacturer to maintain a greater level of control over the distribution and marketing of their product.

Which of the Following Distribution Strategies Seeks to Distribute a Product