After identifying a target market,a retailer must:

Question

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Once a target market has been identified, the retailer should develop marketing strategies to attract those customers to its stores or websites. Devise marketing plans to expand the target market (B) may be an option for long-term growth, but the immediate focus should be on reaching and serving the identified target market. Determining inventory levels (A) and segmenting the market based on factors such as family income and customer lifetime value (D) may be important tasks, but they should be based on the needs and preferences of the target market.

After Identifying a Target Market,a Retailer Must