The combination of the retailing mix - merchandise strategy,customer service standards,pricing guidelines,target market analysis,promotion goals,location/distribution decisions and store atmosphere create a retailer's ________.

Question

The combination of the retailing mix - merchandise strategy,customer service standards,pricing guidelines,target market analysis,promotion goals,location/distribution decisions and store atmosphere create a retailer's ________.​

Quizplus · Accepted Answer

The combination of the retail mix elements creates a retailer's image. Image includes the overall impression or perception that consumers have of the retailer based on their experience with the store. This includes factors such as the store's reputation, the quality of its merchandise and customer service, and the overall feeling or atmosphere of the store. A brand is a specific type of image that represents a company's unique identity and values. Competitive position and differential advantage are related concepts that describe a business's ability to differentiate itself from its competitors and offer unique value to its customers. While these elements are important for a retailer's success, the combination of the retail mix elements is what ultimately creates its image.

The Combination of the Retailing Mix - Merchandise Strategy,customer Service