Menards is known primarily as a home improvement store with lumber,plumbing,paint,electrical,and tools as their most sought-after products.However,the store also features a "grocery" section with milk,break,cereal,and other staple items in its store.This is an example of __________,the practice of combining dissimilar product lines to boost sales volume.

Question

​Menards is known primarily as a home improvement store with lumber,plumbing,paint,electrical,and tools as their most sought-after products.However,the store also features a "grocery" section with milk,break,cereal,and other staple items in its store.This is an example of __________,the practice of combining dissimilar product lines to boost sales volume.

Quizplus · Accepted Answer

The given scenario is an example of scrambled merchandising, which involves combining unrelated product lines in order to increase sales.

​Menards Is Known Primarily as a Home Improvement Store with Lumber,plumbing,paint,electrical,and

Menards Is Known Primarily as a Home Improvement Store with Lumber,plumbing,paint,electrical,and