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Volkswagen Recently Launched an Ad Campaign Designed to Market Its

Question 196

Multiple Choice

Volkswagen recently launched an ad campaign designed to market its Crafter model vans to wholesalers.In the televised version of the ad,viewers see a giant QR code being constructed out of packing crates.A passing individual with a smart phone scans the "code" from a distance and is taken to a video which shows the same QR code being disassembled and all of the packing crates being placed inside a Volkswagen Crafter van.The final seconds of the ad reemphasize the carrying capacity of the van and how ideal it is for businesses that need delivery vehicles. Which of the following concepts does the ad campaign demonstrate?​


A) ​Business-to-business (B2B) marketing is currently the fastest-growing marketing segment.
B) ​Newer forms of advertisement and marketing can now be used to target the wholesale market.
C) ​The Internet and associated technologies are used to support new and innovative marketing strategies.
D) ​The Internet allows manufacturers to advertise directly to regular consumers, reducing the importance of the wholesale sector.
E) ​Businesses that specialize in the development of marketing strategies face increased competition from the free marketing provided by social media users.

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