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​You Face a Key Decision for Your Swimwear Store: Whether

Question 194

Multiple Choice

​You face a key decision for your swimwear store: whether or not to add an e-commerce site where consumers can directly purchase your products.You should weigh all of the following characteristics of e-commerce selling except:


A) ​E-commerce selling is rarely used in conjunction with selling at brick-and-mortar stores.
B) ​E-commerce selling can help keep your costs down.
C) ​E-commerce sites can help personalize the selling of consumer products like swimwear.
D) ​E-commerce sites always depersonalize the selling of consumer products like swimwear.
E) ​E-commerce sites cannot reduce retailing costs.

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