Getting ready to open Jim's Juice Bar,the owner has identified a target market: Jim will market to young professionals aged 18-34 who live within a certain distance of the store.In the next step of his marketing strategy process,Jim must specify elements of the retailing mix.These include all of the following except:
A) Merchandise strategy
B) Promotion goals
C) Store atmosphere
D) Market research plan
E) Employment plan
Correct Answer:
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