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​Getting Ready to Open Jim's Juice Bar,the Owner Has Identified

Question 192

Multiple Choice

​Getting ready to open Jim's Juice Bar,the owner has identified a target market: Jim will market to young professionals aged 18-34 who live within a certain distance of the store.In the next step of his marketing strategy process,Jim must specify elements of the retailing mix.These include all of the following except:


A) ​Merchandise strategy
B) ​Promotion goals
C) ​Store atmosphere
D) ​Market research plan
E) ​Employment plan

Correct Answer:

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