Brand-building efforts to generate or enhance consumers' perceptions of value in a product,brand,or organization can be measured over the short term.

Question

Quizplus · Accepted Answer

Brand-building efforts are typically measured over the long term, as it takes time for consumers to develop perceptions and attachments to a brand. Short-term measures, such as sales and online engagement, may indicate initial success but do not necessarily reflect sustained value perceptions.

Brand-Building Efforts to Generate or Enhance Consumers' Perceptions of Value