IMC broadens the concept of promotion to include all the ways a customer has contact with the organization,adding packaging,store displays,and online advertising to traditional media.

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IMC (Integrated Marketing Communication) is a comprehensive approach that includes all the various communication channels and tools that an organization uses to communicate with its customers. It broadens the concept of promotion to include all the ways a customer has contact with the organization, adding packaging, store displays, online advertising, social media, and other digital channels to traditional media such as TV, radio, print, and outdoor advertising. The purpose of IMC is to create a unified and consistent brand message across all touchpoints to deliver a more powerful and effective marketing message to the customer.

IMC Broadens the Concept of Promotion to Include All the Ways