You work for the local public health department and want to assure community residents that the recent meningitis outbreak is under control,and that your staff are working diligently to vaccinate children and to ensure that something like this doesn't occur in the future.
Which type of advertising should the company use?

Question

You work for the local public health department and want to assure community residents that the recent meningitis outbreak is under control,and that your staff are working diligently to vaccinate children and to ensure that something like this doesn't occur in the future. ​
​Which type of advertising should the company use?

Quizplus · Accepted Answer

Institutional advertising is used to promote an organization's reputation, credibility, and overall image. In this case, the public health department wants to assure residents that it is working diligently to prevent future outbreaks, which would improve its reputation and overall image within the community.

You Work for the Local Public Health Department and Want