Which of the following terms refers to the nonpersonal stimulation of demand for a good,service,person,cause,or organization through unpaid placement of significant news about it in a published medium or through a favorable presentation of it on the radio or television?

Question

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Publicity refers to the nonpersonal stimulation of demand through unpaid placement of news or favorable presentation on radio or TV. Advertising refers to paid promotion through various mediums. Product placement is a form of advertising where products are incorporated into TV shows or movies. Sponsoring involves providing financial support to events or organizations in exchange for publicity.

Which of the Following Terms Refers to the Nonpersonal Stimulation