In 2012, James Bond Played by Actor Daniel Craig in the Film

In 2012, James Bond played by actor Daniel Craig in the film Skyfall ordered a Heineken instead of his traditional "shaken, not stirred martini." The U.S. division of Heineken reportedly paid $45 million to have the product featured in the movie. This is an example of a(n) :

A) product placement.
B) advertising.
C) public relations.
D) sponsorship.