Marcus works as an account executive with an advertising agency and assists clients in developing a consistent, coherent campaign, which is synergistic and ensures one unifying message is delivered to target audiences. This approach is known as:

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Integrated marketing communications (IMC) is the strategy of coordinating and integrating various communication tools and sources within a company to deliver a clear, consistent, and compelling message about the organization and its products. Marcus's role in developing a consistent, coherent campaign that delivers one unifying message aligns with the principles of IMC.

Marcus Works as an Account Executive with an Advertising Agency