American Siding and Windows uses a team of inside sales representatives to contact homeowners by telephone and schedule appointments to provide free estimates on home improvement projects such as new windows, sun rooms, siding, and awnings. The company's promotional efforts can be classified as:

Question

Quizplus · Accepted Answer

Direct marketing involves promoting products or services directly to the target audience through channels such as telephone calls, emails, or direct mail, which is what American Siding and Windows is doing by using inside sales representatives to contact homeowners directly.

American Siding and Windows Uses a Team of Inside Sales