In response to natural disasters such as hurricanes and tornadoes, Procter & Gamble sends its Tide laundry team to provide portable laundry services to those affected by the storm as well as distribute free products. After one incident, CNN highlighted the work of Procter & Gamble's employees and how they were changing lives through this service. Which element of the promotional mix describes the feature on CNN?

Question

Quizplus · Accepted Answer

The feature on CNN is an example of public relations, as it involves managing the public image of Procter & Gamble through unpaid media coverage, rather than paid advertising or direct marketing efforts.

In Response to Natural Disasters Such as Hurricanes and Tornadoes