Match Each Item with the Correct Statement Below

Match each item with the correct statement below.
-_____ is an unconventional,innovative,and low-cost marketing techniques designed to get consumers' attention in unusual ways.

A) noise
B) advertising
C) promotion
D) publicity
E) sales promotion
F) guerrilla marketing
G) posttesting
H) split runs
I) cooperative advertising
J) marketing public relations
K) media scheduling
L) pretesting
M) informative advertising
N) persuasive advertising
O) retail advertising
P) missiles
Q) cross-promotion
R) interactive advertising
S) sponsorship
T) institutional marketing