Match Each Item with the Correct Statement Below

Match each item with the correct statement below.
-_____ involves two-way promotional messages transmitted through communication channels that induce message recipients to participate actively in the promotional effort.

A) noise
B) advertising
C) promotion
D) publicity
E) sales promotion
F) guerrilla marketing
G) posttesting
H) split runs
I) cooperative advertising
J) marketing public relations
K) media scheduling
L) pretesting
M) informative advertising
N) persuasive advertising
O) retail advertising
P) missiles
Q) cross-promotion
R) interactive advertising
S) sponsorship
T) institutional marketing