Match Each Item with the Correct Statement Below

Match each item with the correct statement below.
-Promotion of a concept,an idea,a philosophy,or the goodwill of an industry,company,organization,person,geographic location,or government agency is called _____.

A) noise
B) advertising
C) promotion
D) publicity
E) sales promotion
F) guerrilla marketing
G) posttesting
H) split runs
I) cooperative advertising
J) marketing public relations
K) media scheduling
L) pretesting
M) informative advertising
N) persuasive advertising
O) retail advertising
P) missiles
Q) cross-promotion
R) interactive advertising
S) sponsorship
T) institutional marketing