Match Each Item with the Correct Statement Below

Match each item with the correct statement below.
-A strategy in which a retailer shares advertising costs with a manufacturer or wholesaler is known as _____.

A) noise
B) advertising
C) promotion
D) publicity
E) sales promotion
F) guerrilla marketing
G) posttesting
H) split runs
I) cooperative advertising
J) marketing public relations
K) media scheduling
L) pretesting
M) informative advertising
N) persuasive advertising
O) retail advertising
P) missiles
Q) cross-promotion
R) interactive advertising
S) sponsorship
T) institutional marketing