Customer comment cards:
A)usually are handed out by the manager to ensure customer completion.
B)tend to be lengthy so as to gather extensive information from customers.
C)usually provide a comprehensive assessment of customer service.
D)may give a distorted view of overall customer satisfaction.

Question

Quizplus · Accepted Answer

Comment cards may give a distorted view of overall customer satisfaction as not all customers may take the time to fill them out or may only fill them out if they have a particularly negative experience. Additionally, those who do fill them out may have different expectations or perspectives than the average customer, leading to a biased sample.

Customer Comment Cards